Fashion v Trend v Macro Trend
Nowadays one of the most common questions we ask ourselves is: Is all that is happening in the market and echoing in the media just fashion, a new trend or are we changing the scenario for a new macro trend?
First of all, we need to better understand the meaning of each one, so we can define what we are witnessing. Fashion is a period of approximately 1 year, there is a wave of strong media influence, as was the case of the Mexican ice-cream craze, where on almost every corner we were able to find fashionable entrepreneurs selling them, we also went through the phase of group/collective buying sites. With a Trend the cycle is bigger and varies between 1 to 5 years, I can mention here IOT (internet off things), new currencies, virtual reality. Macro Trend is the biggest cycle, anywhere from 5 to 10 years or even more, where we have for example the reduction of birth rates, ageing and the new digital era of access, that we are experiencing.
We are entering an era where even the main rules to suit the market, meet the customers and positioning are changing. The famous 4P's of marketing that are known as the basic rule are suiting consumers of this new digital age, consumers 4.0. The first product-related "p" is changing to experience, people no longer want to have products, they want to have a branded product where they can use the same subscription and switch to the new model without having to discard the old model, this will be a problem to the supplier of this experience branded product. The second "p" is the promotion, the part of communication with customers and the market, this has changed from traditional advertising to customer engagement with the brand, where there is interaction between the two parties and both are heard. The third "p" is the place that is, in which region the company must choose to act and in the new digital age there is not only one place, but one must be present everywhere. That's why a lot of companies are looking for sales using the internet. The fourth "p" refers to the price, but this has ended up changing to the perceived value eg, that product/service no longer has a price but a value for customers.
Already in the traditional IT field, we can say goodbye the traditional infrastructure way and its expensive equipment. The cloud came to help in the transition of the IT ecosystem to the new aspects of this new economy, with hyper-converging machines and services provided according to new needs. In fact, it is the only way to get the efficiency, agility and innovative ecosystem you need to become a digital enterprise.
Powered by the cloud, you will create better products, services and experiences for the customer. Digital age companies have found a new way to optimize their It team, bringing savings and increasing resource performance without overspending.
This way, companies will be able to take advantage of a new cloud ecosystem that intuitively adapts to their business needs.
Nowadays one of the most common questions we ask ourselves is: Is all that is happening in the market and echoing in the media just fashion, a new trend or are we changing the scenario for a new macro trend?
First of all, we need to better understand the meaning of each one, so we can define what we are witnessing. Fashion is a period of approximately 1 year, there is a wave of strong media influence, as was the case of the Mexican ice-cream craze, where on almost every corner we were able to find fashionable entrepreneurs selling them, we also went through the phase of group/collective buying sites. With a Trend the cycle is bigger and varies between 1 to 5 years, I can mention here IOT (internet off things), new currencies, virtual reality. Macro Trend is the biggest cycle, anywhere from 5 to 10 years or even more, where we have for example the reduction of birth rates, ageing and the new digital era of access, that we are experiencing.
We are entering an era where even the main rules to suit the market, meet the customers and positioning are changing. The famous 4P’s of marketing that are known as the basic rule are suiting consumers of this new digital age, consumers 4.0. The first product-related “p” is changing to experience, people no longer want to have products, they want to have a branded product where they can use the same subscription and switch to the new model without having to discard the old model, this will be a problem to the supplier of this experience branded product. The second “p” is the promotion, the part of communication with customers and the market, this has changed from traditional advertising to customer engagement with the brand, where there is interaction between the two parties and both are heard. The third “p” is the place that is, in which region the company must choose to act and in the new digital age there is not only one place, but one must be present everywhere. That’s why a lot of companies are looking for sales using the internet. The fourth “p” refers to the price, but this has ended up changing to the perceived value eg, that product/service no longer has a price but a value for customers.
Already in the traditional IT field, we can say goodbye the traditional infrastructure way and its expensive equipment. The cloud came to help in the transition of the IT ecosystem to the new aspects of this new economy, with hyper-converging machines and services provided according to new needs. In fact, it is the only way to get the efficiency, agility and innovative ecosystem you need to become a digital enterprise.
Powered by the cloud, you will create better products, services and experiences for the customer. Digital age companies have found a new way to optimize their It team, bringing savings and increasing resource performance without overspending.
This way, companies will be able to take advantage of a new cloud ecosystem that intuitively adapts to their business needs.
